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About dsnv Marketing Group
At dsnv Marketing Group we help our clients reach their goals by building their brands – through unique strategies and tactics – and maximizing their revenue-generation opportunities through sponsorship sales, licensing, ecommerce development and operations, and the creation and operation of revenue-generating events.
With nearly two decades of experience in non-traditional marketing, dsnv's principals develop strategies to grow our clients’ businesses and creative solutions to maximize their brands in the marketplace.
But, more importantly, we don't just provide advice. We implement! dsnv Marketing Group moves with each of our clients from concept to execution to goal achievement and ROI measurement
Our Experience
dsnv Marketing Group was founded in 2007 by Jen Rottenberg, a veteran of nearly two decades in sports and entertainment. With degrees from Princeton University and Harvard Business School, Jen has applied her business acumen to helping a wide range of notable brands and properties over the years, with a particular emphasis on promoting women's sports and female athletes, including: Athleta, the US Women's National Soccer Team Players' Association, the WTA Tour, ESPN, Yahoo, FIFA, VH1, the National Soccer Alliance, American Golf Corporation, the Ladies First Celebrity Golf Classic, the Los Angeles Parks Foundation, and USA Water Polo, USA Luge, and USA Archery.
A former instructor in Graduate Programs in Sport Management at both the University of San Francisco and the California State University at Long Beach, Jen is well-respected in the industry for her vision and commitment to excellence.
Our Business
Jen founded dsnv to be able to help each of her clients achieve their goals and objectives quickly, directly, and cost-effectively.
Our Objectives:
- To do well by doing good.
- To help our clients achieve their goals and exceed their expectations.
- To leverage passions in connecting brands and consumers.
- To help properties reach their potential.
- To think strategically and globally and act efficiently and locally.
- To grow our business by helping others grow theirs.
- To be hands-on and in the trenches in our work with a select group of clients with unlimited potential.
- To ensure our clients can measure the successes we achieve together.
How can we help you with yours?
Our Services
What we do
At dsnv, we work on behalf of brands, media, and sports and entertainment properties to help them grow. With specific expertise in - and a history of success with – non-traditional marketing and business development, we can help you focus your objectives.
Whether it's determining how best to identify and reach your target audience to maximize sales, how to brand and launch your property, how to identify the most effective promotions to further your brand awareness and trial, how to develop ancillary revenue streams that leverage your brand equity, or how to land corporate sponsors with similar demographic objectives, our team has the experience, both strategically and operationally, to help you meet your goals.
Let us help your property achieve success and maximize its revenue potential through strategic planning for, and execution of:
- corporate sponsorship evaluation, negotiation, activation, measurement and reporting
- digital, mobile, and social marketing
- integrated marketing programs (planning; advertising creative development and execution; leveraging and maximizing all media to budget), branded experiences, and corporate hospitality
- market identification and targeting, niche demographic strategies
- consumer and trade promotions, grassroots and guerilla marketing, cause marketing ties, strategic alliances, public relations, media relations and other tactics for maximizing brand initiatives
- ecommerce development and sales optimization strategies
- fan club, database marketing, and other online / offline loyalty, engagement, and incentive program development and servicing
- creation and operation of revenue-generating and brand-promoting events, including event concepting, brand development, activation plans, marketing, PR, media partnerships, television negotiation and executive production, advertising, graphic design, collateral development, web site operations, logistics and timelines, P&L management, on-site operations, and vendor negotiations
- identification and leveraging of ancillary revenue opportunities via partnerships, strategic alliances, joint ventures, licensing, broadcasting, asset creation, and brand extensions
- licensing management, merchandising, new product development and launch
- brand and new product development and marketing
- public and media relations
Our Clients
Legacy Examples of Our Work
- Antigone Rising - tour sponsorship & marketing strategy
- Antigone Rising Online Store - ecommerce solutions
- Flexia - brand ambassador strategy and onboarding
- G8Rocket - corporate, marketing and funding strategies
- Ivy Pass - sports and music verticals advisory
- Ladies First Golf Foundation - event creation and operations, sponsorship, television production and distribution
- Lyn St. James “Need for Speed Experience” - event development, marketing, customer relations, and operations
- Los Angeles Parks Foundation - marketing and sponsorship strategic plansning
- Santa Monica PAL Girls Day - corporate support & athlete appearances
- Schneider Publishing / SportsTravel Magazine - market analysis; corporate strategy; new product development concepting; sales and marketing plans
- Splitzee - sports vertical advisory
- Stylinity - athlete celebrity engagement strategic plans and partnership creation
- Tenneyson - brand ambassador and investor strategy and outreach
- USA Luge – sponsor development
- USA Water Polo – marketing audit and strategy
- Valor Talent Group - athlete marketing
- VH1 Save the Music Foundation - fundraising event concepting
- Virgin Mobile USA - corporate marketing partnerships; mobile advertising
- Virgin Mobile Festival / Virgin Mobile FreeFest – sponsorship development (Dickies, IKEA, Jamster, Megabus, Papa John's, and Playstation)
- Women on Course - strategy development & sponsorship